Why WIX Is One of the Best Website Platforms — And Why I Choose It for My Clients

When it comes to building a modern, clean, and high-performing website, the platform you choose matters just as much as the content you put on it. Over the years, I’ve worked with multiple web builders and content-management systems, and one platform continues to stand out in both power and simplicity: WIX and thats why I choose it for my clients.

From its design flexibility to its built-in tools for marketing, SEO, and e-commerce, WIX offers one of the best all-in-one website solutions available today. And even the few “cons” that people mention are greatly outweighed by its advantages—especially when you have a developer who understands how to maximize the platform.

In this blog, I break down the real pros and cons of WIX and share why I rely on it to build and manage websites for myself and many of my clients.

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The Major Pros of WIX (Based on Real Experience)

1. Drag-and-Drop Freedom That Doesn’t Limit Creativity

WIX gives you full control of your layout—no coding needed. You can drag, place, resize, or animate any element.

This makes it easier to create fully customized branding that stands out from cookie-cutter templates.

2. A Massive Library of Tools Built Right In

WIX includes everything most businesses need without requiring extra plugins or expensive add-ons:

    •    Booking systems

    •    E-commerce stores

    •    Email marketing

    •    Forms

    •    Members areas

    •    Automations

    •    SEO tools

    •    Photo & video hosting

This reduces cost, time, and tech headaches.

3. Strong SEO Capabilities (When Done Correctly)

WIX’s SEO has improved dramatically over the years. With features like:

    •    Custom meta tags

    •    Schema markup

    •    Header controls

    •    Automatic sitemap

    •    Fast hosting

    •    Image compression

WIX websites can rank extremely well—if they’re built strategically. I’ve personally optimized multiple WIX sites that now rank highly in their industries.

4. Mobile Optimization Made Easy

WIX allows you to fully adjust the mobile version of your site. With mobile traffic dominating, this is a huge advantage.

5. Built-In Security & Hosting

You don’t have to worry about updates, server issues, or security patches.

WIX handles hosting, SSL certificates, speed optimization, and platform maintenance so businesses can stay focused on growth.

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Common “Cons” of WIX — And Why They’re Still Better Than Other Platforms

1. “WIX Can Feel Limited for Hardcore Developers.”

This is true only if you’re building extremely advanced custom apps.

For 99% of businesses—small, medium, and even enterprise—WIX is more than powerful enough.

2. “You’re Locked Into the Template at First.”

Yes, the base template cannot be swapped out after you begin…

But WIX’s design freedom means you can completely redesign the entire site without starting over.

You’re not stuck—you just need someone skilled enough to work with the builder.

3. “It’s a Subscription-Based Platform.”

Some see this as a con, but compared to the heavy expenses of:

    •    Separate hosting

    •    Paid plugins

    •    Security updates

    •    Premium themes

Platforms like WordPress often end up costing more money and time long-term.

4. “Some Advanced SEO Requires Manual Setup.”

The good news? I handle all of that for you.

From schema markup to performance fixes, I make sure WIX’s SEO features work to your maximum advantage.

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Why I Build My Clients’ Sites on WIX

I choose WIX for one simple reason: It helps businesses grow faster with fewer complications.

I’ve developed and currently manage websites across multiple industries—including personal branding, e-commerce, home services, fitness, and music.

Here are just a few of the sites I’ve built and manage:

    •    JeramieRegis.com — Personal brand, blogs, portfolio, content hub

    •    AFAMbrand.com — Clothing and lifestyle brand

    •    Exteriorscapeinc.com — Exterior design, landscaping, and home improvement

    •    LinebackerPerformance.com — Fitness, training, and performance coaching

    •    JyshounSings.com — Music artist, bookings, and portfolio

…and many others for clients who trust me to bring their business to life on the web.

Whether someone needs a fully branded website, a sales-driven landing page, an online store, or a streamlined booking system, I build it with WIX because the platform gives me the ability to make it happen beautifully, quickly, and efficiently.

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My WIX Website Services

If you’re looking for a clean, professional, and fully optimized website, here’s how I can help:

✔ Custom Website Design (No Templates Used Straight Out of the Box)

I create layouts and branding that reflect your business, personality, and goals.

✔ Full Website Development on the WIX Platform

I build everything from scratch and structure your site for performance and SEO.

✔ SEO Setup and Optimization

Including meta tags, schema markup, keyword research, and content structure.

✔ Website Management and Updates

I handle ongoing improvements, content updates, blog formatting, new pages, product uploads, and more.

✔ Conversion Strategy & Branding

Your site won’t just look good—it will be built to attract clients, generate leads, and increase bookings.

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Final Thoughts

WIX is one of the most powerful, user-friendly, and reliable website building platforms available today. Its pros significantly outweigh its cons—especially when paired with the right strategy, design skills, and SEO expertise.

Whether you want a personal brand site, a business website, or an online store, WIX gives you everything you need to thrive. And I’m here to help you build, grow, and manage it every step of the way.

If you’re ready to elevate your online presence, let’s get started!

Please note that I do not have any affiliations with WIX and that my statements are based off of my experience with the WIX platform.